ĀMARA'A axolotl symbol carved in ancient stone

The Legend

A god that
refused to die

According to Aztec mythology, the gods gathered in Teotihuacan to create the universe, offering their lives in sacrifice. All of them threw themselves into the fire, all except one. Xólotl, the dog god and twin of Quetzalcóatl, refused to die.

He fled, transforming himself into a turkey, then a maguey plant, then a corn stalk. Each time the Wind found him. With no escape left, Xólotl leapt into the lake and became an axolotl. His blood, when finally captured, set the stars in motion. The universe was complete.

The axolotl is the god that would not surrender. The creature that transforms to survive. And science confirms the legend: the axolotl can regenerate its own limbs, organs, and heart. It is the only vertebrate on earth capable of true regeneration.

ĀMARA'Ameans wave

ĀMARA'A means "wave" in Tahitian. Fluidity, movement, the power of water that shapes everything it touches without losing its nature. The name and the symbol together form the philosophy of the brand: transform without surrendering your essence.

Founded by Claudio Gazzotti, ĀMARA'A is a sustainable fashion brand. Every piece is made from 100% organic cotton, tubular cut with no side seams, printed with DTF technology at 300 dpi. Clothing built to last, not to be replaced.

The axolotl symbol was designed in New York, taking inspiration from pre-Columbian stone carvings.

GOTS Certified

Global Organic Textile Standard, from field to finished garment.

OEKO-TEX®

Every component tested for harmful substances.

100% Vegan

No animal products. No compromises.

Certified Per Garment

Each piece carries its own certification number, listed in the catalogue.

Ready for
the whole day?