No adjectives. The fibre, the cut, the printing method and the certificates behind each garment.
100%
Organic cotton · T-shirts and sweatshirtsTubular
No side seams · All t-shirts except PureJersey 180
Pure line · its own fabric300 dpi
DTF printingNo label
Heat-sealed neck patch · Pure lineGOTS
The Global Organic Textile Standard is the leading worldwide standard for organic fibres. It guarantees that the cotton is grown without genetically modified seeds or harmful chemicals, with full traceability from raw material to finished garment.
OEKO-TEX Standard 100
Every component is tested for substances harmful to health or to the environment. The standard guarantees compliance with the European REACH regulation.
PETA-Approved Vegan
No animal products and no animal derived processes at any stage.
Higg Index
The industry framework used to measure the environmental and social performance of materials and manufacturing.
Certifications apply per garment · Each piece carries its own licence number, listed in the catalogue
Every t-shirt except the Pure line is cut tubular, with no side seams, so there is no seam to twist or split after repeated washing. Pure is built on its own fabric, a 180 gram jersey, and carries a heat-sealed patch at the neck instead of a sewn label, so there is nothing to scratch and nothing to fade. DTF printing at 300 dpi keeps the graphic in the fabric rather than on top of it.
A garment that lasts years is the part of sustainability that does not need a certificate.